I thought I would share on a more regular basis some of the fun projects I am working on. I get to do so many great things for clients that I thought that readers might like to see what I am working on - and maybe get inspired for their own projects.
Fun After 5! Is a a project that was developed to help communicate that our downtown district is open late, fun, and family friendly. When does the downtown close? Is somethign we hear too often - those of you in small towns will understand that question. The answer should be it doesn't close. Sure, some of the shops might be closed, but exploring a downtown is marvelous all year long, at any hour.
To help share that message we are doing 6-weeks of programming in the city center park that highlights different themes: Go Dance, Go Big Top, Go Chalk, Go Read, Go Play and Go Green! Each Thursday night event showcases some exciting event, such as, Clifford the Big Red Dog is coming to Go Read and Strike from the NWA Naturals will be at Go Play. Along with a host of games, music, and fun for families.
The goal is to create an atmosphere that says, "hey, we are fun! Don't miss being downtown." Even if they don't come, I want them to feel like there is a tremendous amount of activity in our downtown district. During the promotion we are giving away a $175 shopping spree - sponsored by area retailers. Each time you come to an event you can enter to win. The more you attend, the greater chance you have of winning. The prize will be announced at the Go Green! night.
My involvement: I developed the program with a team, created the branding, developed the programming for each event, created the ad campaign, and am doing the social media for the 6 weeks.
