Well, that isn't want they had really wanted. They really wanted me to come in and fix it.
It's funny how many people want some magic wand to come fix their business, get them more customers, manage their employees, redesign their layout, etc.
But the truth is that there is no magic wand.
It is all about hard work.
Now, they could have paid me to fix their event, but that isn't what they really needed (even though they not so secretly shared that with me during the very awkward brainstorming session). What they needed to do was go back to the drawing board as a group and decide what this monthly event meant to them, figure out collectively and individually what they needed to do, and then create a work plan that they could manage.
And that is what happened. I got the call yesterday that they are going to try to kick-start this event themselves, share what they are doing with their neighbors, and see if they can -themselves- bring life back to the event.
I am immensely proud of them for doing the hard work - and they will be too.
Photo Credit: J*me
Note: Seth Godin just wrote about this and I think he is so right. "Standing for something means giving up a lot of other things, and opening yourself to criticism." Read the post, I love where he is coming from.
